Yes you can! As much as vermouth is most commonly served within cocktails, you can also drink it straight and/or over ice, too. We love it with a splash of soda or bubbly for a simple yet sophisticated serve.

In the late 19th century, it became popular with bartenders as a key ingredient for cocktails, such as the martini, the Manhattan, the Rob Roy, and the Negroni. In addition to being consumed as an apéritif or cocktail ingredient, vermouth is sometimes used as an alternative to white wine in cooking.

European countries such as Spain, France, and Italy are some of the most vermouth consuming countries in the world. People in Spain and Argentina are consuming wine on a daily basis in order to enhance appetite and aid for proper digestion.

Dry vermouth is extremely versatile behind the bar. They can still be used in a Dry Martini or a Vesper for a hint of sweetness to round out the drink, or they can be used in a Manhattan for a drier version of the cocktail. Dry vermouth is also incredible sipped straight, over ice or in a Highball with seltzer.